حسن
بهزادی
استادیار گروه علم اطلاعات و دانش شناسی دانشگاه فردوسی مشهد
author
محمدهادی
اسماعیلی زاده
کارشناس سازمان کتابخانه ها، موزه ها و مرکز اسناد آستان قدس رضوی
author
text
article
2015
per
Library and Information Sciences
Central Library of Astan Quds Razavi
1680-9637
18
v.
4
no.
2015
3
30
https://lis.aqr-libjournal.ir/article_43940_23697f83be36b8f52955118110565444.pdf
Identify Factors Affecting the Increase of Users of the Libraries of Astan Quds Razavi Based on the Marketing Mix 4C
Maryam
Javanmard
Librarian, Astan Quds Razavi Library, Borujerd, Iran.
author
Alireza
Noruzi
Department of Knowledge and Information Science, University of Tehran, Tehran, Iran
author
Maryam
Nakhoda
Department of Knowledge and Information Science, University of Tehran, Tehran, Iran
author
text
article
2015
per
Objective: The aim of this research was to identify factors influencing the increase of users at the libraries of Astan Quds Razavi based on customer-focused marketing model "4 C's" from the point of view of librarians. Methodology: The research method is descriptive-survey. Data were collected through a questionnaire survey from 163 librarians out of 243 employees. And given the small size of population, sampling was conducted and questionnaires were distributed among the population. The questionnaire consisted of 40 closed questions in four sections. The research population included all of the library managers and librarians working in the library. According to the non-normality of the data, to test the hypotheses, regression and chi-square test for the relationship between variables and Spearman correlation coefficient was used. Results: The results showed that elements in the marketing mix 4 C's are effective to attract users to the libraries of Astan Quds Razavi. Its components, that is, convenience and cost, respectively, were considered to have a major role in attracting users to the libraries of Astan Quds Razavi. Conclusion: Customer/consumer value has no effect on attracting users. The results also showed the elements of the marketing mix 4 C's can be helpful to attract users to the libraries of Astan Quds Razavi.
Library and Information Sciences
Central Library of Astan Quds Razavi
1680-9637
18
v.
4
no.
2015
31
54
https://lis.aqr-libjournal.ir/article_43939_b1320bfd7cea9c05a4c5da51914d1f37.pdf
سجاد
فخروی
کتابدار سازمان کتابخانه ها، موزه ها و مرکز اسناد آستان قدس رضوی
author
زهره
میرحسینی
دانشیار گروه علم اطلاعات و دانش شناسی دانشگاه آزاد اسلامی واحد تهران شمال
author
زهرا
اباذری
دانشیار گروه علم اطلاعات و دانش شناسی دانشگاه آزاد اسلامی واحد تهران شمال
author
text
article
2015
per
Library and Information Sciences
Central Library of Astan Quds Razavi
1680-9637
18
v.
4
no.
2015
55
74
https://lis.aqr-libjournal.ir/article_44051_f80ba5959be2a48666e2e276efd700cf.pdf
امیر عطا
شهریاری
کارشناس ارشد علم اطلاعات و دانش شناسی، دانشگاه بین المللی امام رضا(ع)
author
محمود
سالاری
استادیار گروه علم اطلاعات و دانش شناسی، دانشگاه بین المللی امام رضا(ع)
author
حسن
بهزادی
استادیار گروه علم اطلاعات و دانش شناسی دانشگاه فردوسی مشهد
author
text
article
2015
per
Library and Information Sciences
Central Library of Astan Quds Razavi
1680-9637
18
v.
4
no.
2015
75
98
https://lis.aqr-libjournal.ir/article_43944_b73ab068b39c28eae213bfb43c096b83.pdf
نعیمه
بحرینی
دانشگاه شیراز
author
مهدیه
میرزا بیگی
استادیار دانشگاه شیراز
author
هاجر
ستوده
دانشیار گروه علم اطلاعات و دانش شناسی دانشگاه شیراز
author
text
article
2015
per
Library and Information Sciences
Central Library of Astan Quds Razavi
1680-9637
18
v.
4
no.
2015
99
122
https://lis.aqr-libjournal.ir/article_43949_dd935dcbadb1eaa62729b1d7809d7159.pdf
سمانه
وکیلی ازغندی
دانشگاه فردوسی مشهد
author
محسن
نوکاریزی
دانشیار گروه علم اطلاعات و دانش شناسی دانشگاه فردوسی مشهد
author
معصومه
تجعفری
دانشگاه فردوسی مشهد
author
text
article
2015
per
Library and Information Sciences
Central Library of Astan Quds Razavi
1680-9637
18
v.
4
no.
2015
123
150
https://lis.aqr-libjournal.ir/article_43947_04a4e479a44820603728243127944145.pdf