نوع مقاله : مقاله پژوهشی
نویسندگان
1 عضو هیئت علمی دانشگاه پیام نور
2 کارشناسی ارشد
3 دانشیار گروه علم اطلاعات و دانششناسی، دانشگاه پیام نورتهران، ایران
4 گروه ارزیابی سیاست‌ها و پایش علم، فناوری و نوآوری، مرکز تحقیقات سیاست علمی کشور، تهران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
Designing an Efficient Business Model in Information Services (Case Study: Behnashr Astan Quds Razavi)
Abstract
Objective: One of the new methods in the field of providing information services is the use of networks and media with the help of the Internet and the World Wide Web, and important developments have also been made in the field of providing business models. The current research was conducted to provide an efficient business model for the information services of Astan Quds Razavi Publishing Company by following the example of previous researches.
Research method: The research method is of mixed type. The Delphi method was used in the qualitative part and the survey method was used in the quantitative part. The statistical population of the qualitative department is the managers and employees of the publishing company with library and information studies and several expert university professors in the number of 20 people who were selected by purposeful sampling. The statistical population of the quantitative part is all the employees of Astan Quds Razavi publishing company in the number of 130 people who were selected according to the Morgan table. Descriptive and inferential statistics were used for data analysis. Descriptive and inferential statistics were used for data analysis, which is fully described in the article.
Findings: The results of the qualitative part are the extraction of a model with the components of business model preparation, recognition, business model design, implementation, and management, and the results of the quantitative part showed that all the components of the efficient business model in Astan Quds Razavi Publishing Company are in a state of They are medium to high. As a result, Astan Quds Razavi publishing company is in an acceptable situation in this field, but it should consider some activities to improve.
Conclusion: The analysis of the results indicates that the efficient business model in the information services of Astan Quds Razavi Publishing Company includes the stages of the business model preparation process, recognition, design, implementation, and management of the business model. To implement each of these processes in this company, some requirements must be considered. These requirements are mentioned in the article. Paying attention to these matters will bring Astan Quds Razavi publishing company more successful in the field of business. Other companies in this field can take advantage of this company process published by Astan Quds Razavi to improve their business situation in order to be successful in this field.
کلیدواژه‌ها [English]
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